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I used to hate when RFPs provided page limitations, font sizes, and margin restrictions. Subject matter experts often want to add more information, and with page limitations, we always have to leave something out.
As a proposal writer, organizer, manager, coordinator, and all around "person in charge of proposals," my job is to rein them in. I keep track of not just how many pages are written, but I make sure we have answered all questions completely, written towards the evaluation standards, and the final product fits the restrictions. So page limits drove me crazy.
Then it happened. One day, I began to wish for page limitations! There were no limitations on pages in the proposal, the RFP (Request for Proposal) required massive amounts of information, and they wanted ten copies of the document delivered. There I was searching out binders that would hold 1,000 pages each to fit the technical proposal, and I also had to include the cost proposals as separate documents. The subject matter experts went wild. I couldn't rein them in, and they wanted to provide more information. Heck, they had to provide more information because the questions were so in-depth that each section required dozens, sometimes even hundreds, of pages.
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Now I look forward to those required page limitations. It might be extremely difficult to stay within the requirements, but it's a challenge. I am forced into brevity. I have to remove extraneous text! I comb my work pulling out every unnecessary word. "In order to provide..." is ridiculous! "To provide..." takes up less space, removes unnecessary speech, and provides a more succinct document. "We believe we are the very best company for the job," is ludicrous. If we didn't think we were the best company for the job, why would we put in the hard work to submit a bid? Also, if we are the best, adding a descriptor to the adjective (very best) doesn't do us justice. Remove the extra text and instead write, "We are the best company for the job because..." that will add words to the text while providing real information!
College did not adequately prepare me for business writing. We were told that we had to write a specific number of pages, and when I put together papers, I would work hard to respond to write the best possible paper. Finishing a well written 97-page paper and having to add in three pages of text was heartbreaking. I'd add filler, stick in a few more quotes, and I'd be miserable because I put so much work into creating an excellent document only to be told I needed to reach the page requirement. I would have been better prepared for the working world if I'd been told to fully respond to the assignment with no more than 100 pages. Besides, if I'd written 150 pages for my "at least 100 pages" assignment, the teacher would have had to slog through 50 more pages to grade me!
When I have a 100 page requirement for an RFP, the government enjoys receiving only 97 pages. They want information, they want it presented in an easy to read format, and they want to have to read as little as possible. Per an air force CO, proposal reviewers spend approximately 45 seconds on each page. At that rate cutting out three pages will only save them 1.5 minutes, but it will also give them a document that was able to clearly express everything needed without any extra filler or fluff. Without playing with font sizes or margins.
The important thing to remember is that you have to respond completely and fully to each question, and it's a challenge. That's why companies hire me. I am up to that challenge!
PS: I really wanted to include a photo of a submission that my last company subbed for. The federal government required 21 copies, there were multiple binders, and it took a full pick-up truck to hold the entire shipment that had to go from TX to DC!
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